Advertising has a number of benefits for the advertiser. You have control over the message. The advert and its message, to an extent, would be designed to your specifications. So, you can focus your message at a huge number of potential consumers in a single hit, at a relatively low cost per head.

The definition 'above-the-line’ owes a lot to the historical development of advertising agencies and how they charge for their services. In a nutshell, 'above-the-line' is any work done involving media where a commission is taken by an advertising agency.

The ‘above-the-line’ advertising medium encompasses the following vehicles:

• Outdoor (Posters or Transport)
• Newspapers (Local and National)
• Television
• Magazines
• Radio
• Cinema
• New Media Internet – websites & search engines

HopeAD specialises in all these facets of advertising and is associated with one of the largest media buying organizations in the globe.

This fact alone ensures that you will get the best return on your investment and will assist in delivering results.